Choosing a designer, the right designer, can be stressful. There are so many people to choose from and everyone has different skills and pricing structures. Sometimes it can feel like comparing apples and oranges. This post will hopefully make your search a little easier for you.
First thing first, am I the right designer for you? Honestly, I really can’t say for sure just yet. That probably seems like an odd thing for me to say in a saturated industry with so much competition but it’s the truth. Not every designer is right for every person. I’ll help break things down for you so you can make finding the perfect designer for YOU a little easier. It may be that I fit the bill perfectly (that’d be awesome in my books) or it may be that someone else is the better person for the job – either way is cool.
Here are five tips to help you find the right person for YOUR job. Keeping these five things in mind as you’re swimming through the sea of potential designers will help you weed out the ones that aren’t a great fit for you and make the process a little less stress inducing.
1. Make sure they have the right skills for the job.
Probably the most important thing is that the designer is actually capable of doing what you’re asking them to do. If you want a hand-lettered logo, a custom painted watercolor graphic or a clean vector drawing, check to see that the designer has those skills. If you can’t tell from their website, ask them. If they don’t have the ability, then it’s probably best to keep looking.
2. Check out their style.
You will usually have the best experience with designers who have a style that is the same or similar to what you envision for you brand. Look at the designers recent work – does it have a similar feel to what you want for your brand or is it totally different? Have a look at the designers own branding. Check out their website, their social profiles, sign up for their mailing list. Do their have their act together?
3. Personality is key.
When you’re checking out designers, ask yourself, do I instinctively feel like I like this person? Could I be their friend? You’re going to be working closely with this person for a good chunk of time. Read the text on their website. Does it jive with you? If you’re a casual and laid back person with a healthy sense of sarcastic humor (like myself), you’re probably not going to get along as well with someone who is obviously a Type A personality and whose website looks like it might have been written by a lawyer and vise versa. Sometimes opposites do attract though so the best way to determine this part is to go with your gut – it usually knows best.
It’s hard sometimes to get a sense of a person’s personality from their static online presence, I know, so don’t feel bad about reaching out to the designers you have a good gut feeling about and asking for a chat session or a phone meeting to get a better sense of who they are. They shouldn’t be upset about you checking them out. It’s in everyone’s best interest if you can get along well, after all.
4. You get what you pay for (usually).
Now, there is the rare instance where you’ll stumble across a good designer with a ridiculously low rate (usually someone who is just starting out or someone who is building a portfolio of work to show off a new skill they’ve developed) but for the most part you do get what you pay for. You can find someone on Etsy so make you a logo for $50 any day of the week. Hell, you can even check out Fiver and get someone to do it for $5. Good design takes time though so beware of the person offering boutique services at dollar store prices.
5. What’s the word on the street?
Check out what other people have to say about them. Ask around to see what experience others have had with this designer. What are their reviews like? Good? Bad? Ugly? There almost always is one bad review out there if a designer has been around long enough so don’t necessarily let one bad review sway you if they’re perfect for you in every other regard.
If you’re reading this, I wish you the best of luck in your search. If you have any questions for me about finding the right designer please feel free to send me a message and I’ll help out if I can.