Choosing The Right Designer

Choosing a designer, the right designer, can be stressful. There are so many people to choose from and everyone has different skills and pricing structures. Sometimes it can feel like you are comparing apples to oranges. Keep reading, I have a few tips that will hopefully make your search a little easier for you.

First thing first, am I the right designer for you? Honestly, I really can’t say for sure just yet. That probably seems like an odd thing for me to say in a saturated industry with so much competition but it’s the truth. Not every designer is right for every person. I’ll help break things down for you so you can make finding the perfect designer for YOU a little easier. It may be that I fit the bill perfectly (that’d be awesome in my books) or it may be that someone else is the better person for the job – either way is cool.

Here are five tips to help you find the right person for YOUR job. Keeping these five things in mind as you’re swimming through the sea of potential designers will help you weed out the ones that aren’t a great fit for you and make the process a little less stress inducing.

1. Make sure they have the right skills for the job.

Probably the most important thing to consider is whether or not the designer is actually capable of doing what you need them to do. If you want a hand-lettered logo, a custom painted watercolor graphic or an animated dancing monkey on the homepage of your website, check to see that the designer has the skills needed to pull it off. If you can’t tell from their website, ask them directly. If they don’t have the skills, then it’s best to keep looking.

2. Check out their style.

You will often have the best experience with designers who have a style that is similar to what you envision for your brand. Look at the designers recent work – does it have a similar feel to what you want for your brand or is it totally different?

A good designer can pull off multiple styles; including styles that you may not see in their portfolio! If you like what you see and the designer in question checks all of the other boxes for you, don’t pass them over without checking in with them first. They may still be the right designer for you.

3. Personality is key.

When you’re checking out designers, ask yourself, do I instinctively feel like I like this person? Could I be their friend? You’re going to be working closely with this person for a good chunk of time. Read the text on their website. Does it jive with you? If you’re a casual and laid back person with a healthy sense of sarcastic humor (like myself), you’re probably not going to get along as well with someone who is obviously a Type A personality or someone whose website reads like it might have been written by a lawyer and vise versa. Sometimes opposites do attract though so the best way to determine this part is to go with your gut – it usually knows best.

It’s hard sometimes to get a sense of a person’s personality from their static online presence, I know, so don’t feel bad about reaching out to the designers you have a good gut feeling about and asking for a chat session or a phone meeting to get a better sense of who they are. They shouldn’t be upset about you checking them out. It’s in everyone’s best interest if you can get along well, after all.

4. You get what you pay for (usually).

Now, there is the rare instance where you’ll stumble across a good designer with a ridiculously low rate (usually someone who is just starting out or someone who is building a portfolio of work to show off a new skill they’ve developed) but for the most part you do get what you pay for. You can find someone on Etsy so make you a logo for $50 any day of the week. Hell, you can even check out Fiverr and get someone to do it for $5.

I’m not saying that you need to remortgage your house to build a website for your business or anything like that. There are some ridiculously high priced designers out there as well and, after a point, more money doesn’t necessarily equal better. (At least not in my opinion!)

The bottom line here though is that good design takes time and time is money, so beware of the person offering boutique services at dollar store prices.

5. What’s the word on the street?

Check out what other people have to say about them. Ask around to see what experience others have had with this designer. What are their reviews like? Check Google and Facebook, not just the examples that are on the designer’s website. Are they good? Bad? Ugly? There is often at least one bad review out there if a designer has been around long enough so don’t necessarily let one bad review sway you if they have lots of good ones to go with it.

That’s it!

If you’re reading this, I wish you the best of luck in your search. If you have any questions for me about finding the right designer please feel free to send me a message and I’ll help out if I can. And, if you think I might be the right designer for you, send me a message so we can chat and find out for sure.


About The Author

I’m Krystal and I’m one of those quirky, super-introverted, stereotypical designer folks that’s in legit danger of becoming a hermit. You know the type.

I’m also an unashamed geek, sarcastic to a fault, I laugh way too hard at Dad jokes, am totally hooked on Fortnite, The Sims 4 and Pokemon Go, and I probably drink too much coffee. Oh, and I love, love, LOVE anime. Did I mention that I love anime? Because, seriously, I really love anime.

Wanna be friends? Send me an email or hit me up on social media! Being super-introverted I’m admittedly not the most active participant on social networks but Instagram is where you will find me most often.